Yas Island Abu Dhabi Launches Fun B’wood-themed campaign with Ranveer Singh
Yas Hai Khaas
Yas Island, Abu Dhabi, one of the world’s leading leisure and entertainment, destinations, recently unveiled a marketing campaign, “Yas Hai Khaas’, with Ranveer Singh, which targets consumers from India. The video follows Ranveer on a fun journey across the island, showcasing the destination’s plethora of attractions, diversity of offerings, and the warm welcome that guests receive.
Elevated Holiday Experience
A visual treat, the campaign draws you into Ranveer’s action-packed holiday as he visits Yas Island’s most iconic landmarks, from interacting with Batman at Warner Bros. World Abu Dhabi to chasing waves at Yas Water world, to riding the fastest roller coster in the world at Ferrari World Abu Dhabi. The video shows what an elevated holiday experience the destination can offer discerning travelers as Ranveer literally flies through the air at adventure hub CLYMB Abu Dhabi.
Ranveer Singing and Dancing his way
The colorful Bollywood campaign is styled in the format of a music video, with Ranveer singing and dancing his way across the island. Away from the high-speed adventures of driving racing cars on the Formula I track, Ranveer also has time to enjoy a shopping spree at Yas Mall, dine at trendy restaurant Iris and summersault at Yas Marina Circuit, before squeezing in a round of golf at Yas Links.
Full of Vibrancy Across Hotels, Dining, and Retail
Liam Findlay, CEO of Experience Hub, Yas Island said, “we are proud of our partnership with Ranveer Sing as a brand ambassador as he exudes the dynamic attitude of Yas Island which we believe comes across in the ‘Yas Hai Khaas’ video. Our collaboration enables us to highlight Yas Island as one of the world’s leading leisure and entertainment destinations, full of vibrancy across hotels, dining, and retail, we hope this campaign inspires viewers to visit with family and friends because Yas truly is khaas, just like Ranveer Singh.”
Brand Ambassador
Ranveer said, “This is a spectacular destination and I had a great time shooting the video. I am delighted to be the destination’s brand ambassador and hope vacationers get to enjoy Yas Island as much as I have Whether you travel as a family, with your friends or significant other, get ready for an exhilarating trip”
Source: Delhi Times – Friday, March 25, 2022